Stop Phorm and Protect your Privacy
Defined: Phorm is a digital technology company and has drawn attention to itself when they announced they were in talks with several UK Internet Service Providers (ISPs) to deliver targeted advertising based on end-user browsing habits by using deep packet inspection (DPI). In short, this means that your Internet connection will be monitored and your ISP will log every website that you visit, and use the data it has collected about you to send you adverts.
Phorm are currently working with British Telecom (BT), Virgin Media and TalkTalk and claim that by working with these three companies they will be able to access the surfing habits of 70% of UK households with broadband.
UK Information Commissioner’s Office (ICO): The ICO has declared that Phorm would only be legal within the UK if it were an opt-in service. However, this is opting into receiving targeted adverts, it does not stop Phorm from collecting data about you.
Phorm is out there to make money, and a lot of money, advertising is a huge cash sack, but do you really want targeted adverts using your data? Do you want your data being logged at all?
If the answer is no, and you are a UK resident, you can sign the petition on the Number 10 Downing Street website to stop Phorm:
STOP PHORM on Number10.gov.uk
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